What is ?

Japan Choice Award

JAPAN CHOICE AWARD is a new system that supports the promotion of companies in the ASEAN region, and companies planning to break into the ASEAN market, through the products evaluation based on the Japanese sense of aesthetics.

Subject Companies

  • Asean Region Companies

  • Companies planning to expand in
    ASEAN

Application

Food and General Daily Essentials

JAPAN CHOICE AWARD
Certification

Japan Management
Association


Material Ingredient (Fact)
Tasting (Experience)
Touch feeling (Experience)
Function (Inspire Action)
Design (Inspire Action)

And 2 additional sensitivity elements
+ Thumbs up (Snap Action)
+ Instagrammable (Motivate to Spread)

Why ?

Japan Choice Award

It is a new SALES PROMOTION WAY!

Implimentation Background

Products either with Japanese image or recommended by Japanese, are very popular in ASEAN countries.

The reason is,
“long for Japanese Sensitivity”
“Life style”
“Quality”.

Now JMA has established an innovative certification system for ASEAN products based on Japanese Sensitivity.

  • Percentage of consumers that would purchase products with Japanese Language labels

  • Of those who Answered ”Would Not Purchase” Degree of impact of Japanese recommendation

    17% of those who originally wouldn’t purchase now would

  • Degree of influence in a purchase due to Japanese Reccomendation Does Japanese recommendation would
    motivate purchasing the products
    manufactured by ASEAN Countries?

  • Sales Increase after Japanese Recommendation

Features

‘Japan Excellence’ JAPAN CHOICE AWARD

Japanese Sensitivity,
Add product value！

Using Japanese Sensitivity as the key certification benchmark, motivate and stimulate the consumer for purchasing award winner products.

Effective Influence Promotion

Asian major influencer who loves and spreading Japanese Life style and products, will expand your products to huge number of connected consumers.

*Promotion fee are not included. Please ask JMA for more information.

Japanese top brand companies are depending on JMA!!

The Number of International food safety certification audit by JMA is NO.1 in Japan.

Total 428 screening cases for ISO22000+FSSC certification.
Number of September 2017

Possibilities for Inter-ASEAN Expansion

Winning the Award, Japan choice award will be the “interpreter” of your product sensitivity. Award will help your product spreading in the ASEAN region

Japan Excellence

JAPAN CHOICE AWARD

Evaluation based on “Japanese Sensitivity”

JAPAN CHOICE AWARD

Brand new [Sales Promotion Program]

The launch of JAPAN CHOICE AWARD and Original sale promotion will support

  • 1) The boosting of the product brand,
  • 2) The creation of sales opportunities,
  • 3) The boosting of sales and the corporate brand

The acquiring of new customers, and the boosting of business results!

'Japan Excellence' Japan Choice Awards

Implementation Procedure

examining authority

Japan Management Association Quality Assurance Registration Center

Subject Companies

Companies in the ASEAN region

  • Prior implementation in Thailand, Vietnam and Indonesia and then expansion planned into other countries when required
  • Companies planning to enter ASEAN from outside the ASEAN region are also planned to be targeted in future

Subject Products

Everyday general products focusing on food and drink

  • We plan to expand the range to include general consumer goods such as cosmetics and other daily necessities

Application Method

Prepare application documents and related materials for the following secretariat:

JAPAN MANAGEMENT ASSOCIATION

JAPAN CHOICE AWARD Secretariat

Examination Fee

300,000 yen per product

  • 20% discount if you submit three or more products for review. For further details, please contact the secretariat.
  • Payment is in Japanese yen.

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