About Inbound Market EXPO

Why inbound market?

As business opportunities targeting foreign visitors increase in Japan,
companies are pressured to strengthen their services to meet their needs.

According to the Japanese government's announcement,
targeted spending of foreign visitors is JPY 8 trillion in 2020 and JPY 15 trillion in 2030.
The number of foreign visitors to Japan hit a record high of 24.03 million in 2016.

As the number of visitors increase and needs diversify,
companies are required to strengthen their services.


Products and services that meet the needs of increasing foreign visitors to Japan


Meeting needs for diversifying food choices


Developing infrastructure to accept foreign visitors

In order to further vitalize the inbound market,
we decided to organize Inbound Market EXPO.

About the inbound market

Your solution is needed for further expansion of the inbound market!

Number of Foreign Visitors to Japan

Source: Japan Tourism Agency & Government Documents

Number of Foreign Visitors to Japan

Spending of Foreign Visitor to Japan

Source: Japan Tourism Agency & Government Documents

Spending of Foreign Visitor to Japa

Planned Number of Newly Constructed and Expanded Hotels

Source: 「HOTERES」/ Ohta Publications

Planned Number of Newly Constructed and Expanded Hotels

Exhibition dedicated to products and services related to the inbound market


Exhibition hall

IT Reservation System

About the Show

The rapidly expanding inbound market is facing many challenges. Wide variety of products and services will be exhibiting, which include products and services that satisfy the demand of foreign visitors to Japan and ICT/AI/robots to resolve lack of workforce.

The key staff of major companies will be coming to look for products and services to serve inbound demand in areas such as hotels and restaurants, spatial designs, government offices and local authorities, and trading companies and manufacturers. Please exhibit for increasing your copmany sales!


Show Overview

Name of the exhibition
Inbound Market EXPO 2018
February 21 (Wed.) - 23 (fri.), 2018 10:00-17:00 (16:30 on last day)
Tokyo Big Sight, East Exhibition Hall (East Hall 7)
Japan Management Association (JMA)
Japan Hotel Association
Japan Ryokan & Hotel Association
Japan Restaurant Association
Japan Tourism Facilities Association
Exhibition Scale
106 companies / 170 booths
Number of visitors registered
60,000 persons expected (including concurrent show)
Admission fee
JPY 3,000 (tax included)
*Visitors with invitation or those who pre-registered are free
Concurrent Show

HCJ 2018 Exhibition for Professionals from Hotel / Japanese style inn / Catering / Lunch box service

Private Label Trade Show JAPAN 2018