Why “WASHOKU” is now?

High Demand domestically and internationally

“WASHOKU” was registered as intangible cultural heritage by United Nations Educational, Scientific and Cultural Organization (UNESCO) in 2013. “WASHOKU” gained international recognition for healthy and nutrient balanced Japanese food is increased attention to health, aesthetics, and aging society domestically and internationally.

Attention and demand from foreigners

Over 13 million visitors from all over the world came to Japan in 2014, it tends to increase visitors for Olympics and Paralympics 2020. According to consumption trend survey of overseas visitors in Japan (January ? March 2014), No.1 activity for visitor is answered “Tasting Japanese food”.

New trend “WASHOKU” with Chinese and Western food

New style “WASHOKU” trends to produce many kinds of food combination today. Western and Chinese food are also combined to “WASHOKU” such as California Roll, Japanese style pasta, good taste wine with Japanese food, etc.

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