January, 2007(No.17)


I see the bright prospects for the management environment of Japanese companies in 2007. I feel the economic environment in 2007 will enable Japanese companies to adopt a positive management stance to move forward.

For the past few years, Japanese economy has been recovering from a major depression so called "The lost decade" which lasted for more than 10 years. It is a result of the companies' great effort to strengthen their organizational constitution, especially by the development of new attractive products, technologies and services.

In 2007, I believe that Japanese economy will finally see the spring light at the end of the dark tunnel and will switch to the growing stage; Export and corporate capital expenditure will be brisk, which will create employment and recover individual incomes.

It seems Japanese companies have become conservative over the long harsh winter. They have been concentrating on cutting labor and investment cost to preserve the company. However, Japanese economy has now seen a radical improvement and it is time for them to start active investment to increase global competitiveness. From such point of view, Japanese companies are mainly facing the following issues:
Japanese companies' traditional manufacturing strength such as "inheritance of technical capabilities and production skills" and "high quality and safety assurance" has been rather deteriorated, despite they are still at the world top level. It is time for them to re-consider, re-fortify and re-systematize their traditional strength by "Kaizen activities (continuous improvement activities across the organization)".
Japanese companies must conduct "Innovation management" which is management to aim for the continuous production of unique high-value added technologies, products and services. And based on it, management and research & development function of overseas location should be entrusted to local staff as much as possible to develop and manufacture products that fit the demand of each country.
Japanese companies need to deve lop employees who can "act" and "grow through action". Who has insight based on knowledge, and can make decision and take necessary action to achieve the important goals for the company is highly required.
"Corporate Social Responsibility" is becoming increasingly important. "Corporate governance" meaning that the company possesses and actually practices good corporate philosophy and "Compliance" meaning that the company observes laws and rules are highly expected. "Global environmental protection" is also imperative as well as taking a role in the socially important organization such as NPOs.

JMA proposes the nationwide "Kaizen activities (continuous improvement activities across the organization) reinforcement month" and organizes seminars to improve capabilities of firing line supervisors. JMA also holds conferences and forums for the exchange of firing line supervisors and "Kaizen symposium" in Yokohama.
Despite that the top management has been well adapted to the new aggressive age, motivation of Japanese middle management still does not look positive enough. They tend to hesitate to challenge new tasks given by the top management. However, middle management should play a core role as a nodal point of the organization, understanding the top management's will, communicate it to their followers correctly and put it in practice with leadership.
I believe it is JMA's responsibility to enhance the capabilities of middle management to bring out the potential power of the organization.
JMA is concentrating on "Whole Business Process Innovation" by fostering research & development project leaders. It is not only management innovation for the new product development JMA is supporting, but the whole serial processes of "manufacturing"; from designing to after-service. One of JMA's activities to support it is to organize the forum called "Japan CTO Forum" which is the workshop of the CTOs of the Japanese representative companies.
Motivation for work and new ideas come from fulfilling and comfortable life. JMA will continue to propose Japanese companies to pay special attention to the balance between work and life.

As a part of it, utilization of female, elderly and non-permanent employees is becoming increasingly important to solve lack of human resources due to the aging population and low birthrate. Compared to the global level, there is still a big room for Japanese companies to provide more opportunities for female employees to perform their abilities and promote. We could also enhance re-employment system and use of non-permanent employees.

There has also been much discussion about the employment of people from overseas. I believe it is necessary for Japanese companies to start considering the employment of more foreigners especially with expertise.

Regardless of the employment system, it is imperative for the companies to bring out each employee's ability.
For the countermeasures against global warming, JMA is spreading the environmental technology by organizing symposiums and conferences about Eco-management and Eco-manufacturing, as well as spreading it as Japanese companies' management structure through ISO 14001. In addition to such activities, JMA has started research & study for CO2 measurement technology in preparation for CO2 trading. JMA has also started exchanging such information with EU countries.

Even though service industry plays an important role, strength of Japanese industry is in manufacturing. The top issue of Japan in 2007 is the reinforcement of manufacturing capabilities and human resources development.

In 2007, JMA will continue to concentrate on research, study and diffusion of how to bring out the latent potential that a human has. It is said that our latent potential is about 7 times more than our present ability. If we could bring out our latent potential, astonishing result could be achieved. I believe that the place to bring out this latent potential is the working environment where each person has ambition and dream, and can set a high goal that his/her boss positively supports. It is the challenge of resource-less Japan to create such working environment.

More and more Japanese companies will expand their business overseas. JMA will actively support such Japanese companies as well we local companies that support Japanese corporations. In 2007, JMA will contribute to the local companies and society more actively.



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