February, 2003(No.6)


Thoughts on Turning the Page
 
Yoshio Tomisaka
Chairman
Japan Management Association
Japan Management Association (JMA) was established in 1942 through the initiatives of the government and industry. For the past 60 years, JMA has been working arm in arm with its corporate members to promote innovation in management and thus contribute to our nation's industry. Today, accelerating globalization and a fluid business environment are making business leaders more important than ever. It is these leaders who can materialize management innovation, with their strong decision-making and aggressive action.

Our definition of efficiency is "the maximization of the potential and traits of all management resources, including people, materials, finances and information. We rank this definition of efficiency synonymous with corporate management innovation, and advocate the us of the JMA's mission statement as "a promoter of management innovation."

I believe all issues concernin management innovation can be divided into two categories. The first category includes issues that are basic and unaffected by changing time, and relate to productivity and quality improvement. As for the second, they are expected to be time-specific. They are issues concerning innovations such as the development of new technologies, products, and business models.
 After these 60 years, JMA has now reached to a point of rebirth. The time has come to renew our thinking while maintaining the enthusiasm toward our activities that we have had ever since our founding. It also involves facing new issues, and contributing our full effort to revitalizing Japan as the world's premier industrial power. The following are the main fields that the JMA will commit itself to, as we celebrate our 60th anniversary.


Top management innovation for competitive edge
Change and competition are intensifying everywhere. In such business climate, the role of executives is becoming increasingly important, tasked with providing original management vision and creative decision-making. JMA will therefore take a multi-pronged approach to promote innovation and improve competency among top executives. This includes elevating the caliber of training, exploring issues such as appraisals and compensation for today's executives, enhancing corporate governance and improving risk management.


Nurture highly creative, value-added management

To pull ourselves out of Japan's longstanding economic lethargy, we must stimulate new demands by attaining a ceaseless cycle of developing new and attractive technologies, products, and business models. JMA will promote research projects on such management that helps to reinforce the power to develop new business, and will promulgate findings to the industry through presenting the research's outcome as a proposal.


Develop key human resources for the global playing field
Rapid globalization is creating a demand for a large number of individuals with global perspective and those who are highly capable in every sphere of business, from R&D to manufacturing and marketing. JMA will be involved in cultivating global business leaders with a high level of expertise and communication skills, both in language and culture.


Third-party evaluation systems to strengthen management vitality
To bolster stakeholders' trust in management, it is necessary to adopt transparent systems. ISO assessment and certification is a good examples of such an open system; ascertaining that one's quality and environmental management level conforms to global standards. JMA will promote the integrated management systems including some new spheres such as OHSMS (Occupational Health and Safety Management System) and information management security system.


International exchanges and the promotion of new industrial technologies

Responding to the globalized marketplace, new technologies are crossing borders more readily than ever. Exchanges among companies, universities and research institutes with unique technologies are also becoming more central. JMA will actively organize technical conferences, forums, and conventions that involve new industrial techniques and promote worldwide and industry-academic exchanges. It is our aspiration that we will thus contribute to the development of new industries.



Attitudes of New Directors of
Japanese Companies Revealed
2002 Survey Results Summary

Japanese companies continue to operate in a harsh business climate. Especially this year, never-ending large-scale corporate scandals have prompted calls for stronger corporate governance coupled with improved compliance.
 Every year since 1998, Japan Management Association (JMA) has surveyed attitudes among newly appointed directors of listed companies. The purpose is to reveal the personal thought of these new standard bearers, and to give an insight into their morale and attitude towards the management challenges that await them.
 This year's survey was again conducted in July. Valid responses were received from 301 of 1,046 new directors surveyed, yielding a response rate of 28.8 %. The average age of the respondents was 53.3. The following is a summary of the survey outcome.

 
●More positive feelings towards mergers and affiliations
35.9%, the highest proportion ever since our first survey in 1998, stated that mergers and affiliations involving their own companies are practical issues that should be pursued proactively. This represents a gain of 15 percent from the 1998 survey. Conversely, the number of respondents that see little possibility of mergers or affiliations now or in the future has been falling every year, to 6.3% in 2002. Restructuring on a global scale has become inevitable in every industry, and we can rightly assume that Japanese directors are coming to accept mergers and affiliations as a standard method for survival. (Figure 1)

●General dissatisfaction with compensation
The survey asked the new directors to compare their compensation level with their subjective market value. 31.9% found their salary reasonable, while 43.2% expressed that they are being underpaid. A scant 2.3% felt they were overpaid. This leads to the question of what they consider their market value to be. The largest number of respondents (41.2%) valued themselves less than 20 million yen annually (US$160,000 approximately). Together with the 36.5% who considered themselves to be worth 20 to 30 million yen (US$160,000 to $250,000) -the second most popular answer-, slightly less than 80% of all respondents believed that their value did not exceed 30 million yen (US$250,000) per annum. Even the most ambitious segment (a meager 0.7%) valued themselves between 50 to 70 million, US$410,000 to $570,000, and none selected the highest bracket of over 70 million yen or more.

●Corporate scandals resulting from top management's naivety
Japanese newspapers have been filled with scandals from every sphere of business. This survey asked where blame should be placed for these various misdeeds. An overwhelming number of respondents pointed the finger at top management's insensitiveness and /or the corporate culture that allowed such misconduct (73.1%). Poor judgement skills of concerned division managers (43.2%) and a general lack of ethics among employees (30.2%) were cited third and fourth, respectively (Figure 2).
 It may however be too severe to attribute blame to the ethical standards of employees, given that such scandals are often caused by problems at the lever of the organization itself.
 We ventured to ask the new directors whether they sensed any possibility of such misdemeanor in their own company. 10.3% said they have no fears whatsoever, and 56.5% were not worried particularly. Combined, roughly 70% of the respondents expressed little or no worry, while 30.6% expressed a little worry, and 2.3% professed a their deep concern. From these numbers, it seems that these new directors are generally optimistic about their companies. However, sitting on the sidelines is not an adequate attitude for the board member in this era. We do hope that all the directors will accept such issues as their own challenge, and thus become strong advocates for corporate governance based on compliance.

●Most admired companies remain unchanged

Sony and Toyota Motor were pointed by 29.1% of the new directors as most admired company. Sony is the impregnable first for these five years, but it was the very first time for Sony to share the glory with any other company. Toyota was second last year. Honda Motor came third with 8.4%, and the fourth was General Electric (GE). with 5.9%. Last year, Honda was the fourth while GE got third place. The top four companies have remained unchanged over the past three years. However, Canon ranked 5th with 5.5% this year and was up sharply from the 14th last year.
GE, which made remarkable strides under the now retired CEO Jack Welch, remains well regarded in Japan and its 4th place finish made it the leading non-Japanese company.

●Pessimistic view toward Japan's future
85.4% of all respondents expressed concerns about Japan's future. This was a leap of 10 points from last year's 75.5%. The leading reasons were lack of faith in current politics and an absence of politicians capable of proceeding with reforms. Other conspicuous answers include: threat of China and other Asian nations, shrinking market due to aging society and declining birthrate, decaying educational system, wearing global competitiveness, lack of sense of crisis, lack of leadership, concern about the capability of youngsters, and moral decline (Figure 3).

Exam Results Announced for 2002 Diploma in Company Direction
Japan Management Association (JMA) launched Japan's first systematic training and certification program for corporate executives, the JMA/IoD Diploma in Company Direction in 2001, in affiliation with UK-based Institute of Directors (IoD). The program's third and fourth certification examinations were administered in 2002 (April 23 and October 17), and nine successful delegates were awarded the Diploma in Company Direction. Food, electrical power, and pharmaceutical companies produced two recipients apiece, and one each hailed from companies in transportation, chemicals, and services. The cumulative total of diploma holders now stands at 14.
 The Diploma in Company Direction Examination consists of five sections: 1) legal affairs and governance; 2) finance and accounting; 3) corporate management strategies; 4) HR and organization; and 5) marketing and management quality. Data shows that the applicants in 2002 were strongest in marketing and management quality, their weakest area being finance and accounting.
 As of the end of 2002, a total of 460 will be taking the JMA/IoD Company Direction Programme, a prerequisite for taking the Diploma in Company Direction Examination. The fifth JMA/IoD Diploma in Company Direction Examination is scheduled for April 24, 2003 in Tokyo.
July 2002 ceremony honoring
the laureates for JMA/IoD Diploma
in Company Direction.

Risk Management Symposium
The Managing Business Risk International Symposium was hosted by JMA in Tokyo on September 25, 2002. More than 200 people involved in business risk and corporate management gathered from around the world.
 Keynote presentations were given by Dr. Roger W. Raber, President & CEO of the National Association of Corporate Directors, Dr. Peter C. Young of the University of St. Thomas, and Mr. Andrew Keeling, Senior Business Risk Manager of Vodafone. Dr. Raber discussed standards of conduct for company directors through the prism of recent corporate misdemeanors including Enron and WorldCom, while Mr. Keeling delved into organizational structures and the role of management in global corporations.
 Enterprise Risk Management (ERM), as advocated by Professor Young, veers away from insurance-focused risk management, which has been the norm in the US, and instead favors risk management as the foundation for corporate governance, and corporate structure. Not surprisingly, ERM has picked up significant momentum since the coordinated terrorist attacks of September 11, 2001.
 "The key is the top executives," says Professor Young, "in this world where business trend is so turbulent with M&A, rapid growth and cultural frictions, catastrophe can be anywhere. Executives who are attentive to their risk, and constantly addressing them in a systematic way can only avoid the worst." He emphasizes the importance of clear definition of the roles of the CEO and board of directors, and he advocates promoting Chief Risk Officers (CRO) capable of ensuring a consistent systematic methodology.
 Professor Young noted that some 200 US companies are now working hard toward implementing risk management based on ERM concept. He attributes this to an increased desire among corporations to ferment a corporate culture that is comfortable with dealing with risk.

Exhibitions Parade through Tokyo and Osaka
JMA hosted a succession of large exhibitions in autumn 2002. LOGIS-TECH TOKYO 2002, which took place between October 15 and 19 at Makuhari Messe in Chiba, convened for the fifth time and is now the largest logistics trade show in Asia. Working around the theme "Creating a New Era through Logistics Technology-Toward Prosperity for Society and Industry," 312 companies showed off cutting-edge technologies, products, and services designed to make logistics more sophisticated and efficient. Exhibitors occupied 1,487 booths and included 31 overseas companies from 10 countries and one region in 35 booths. In total, visitors numbered 144,000.
 The LOGIS-TECH TOKYO 2002 venue was divided by product category into several zones. Included were the Storage Systems & Equipment, Sorting Systems & Equipment, Material Handling Systems & Equipment, Logistics Software & Information Systems, and Third-Party Logistics zones. In this way, visitors were able to tap into new logistics thinking from a variety of angles.
 In November, a series of shows in eastern and western Japan were held under the Asia Builders' Week 2002 banner, Japan's largest housing and construction trade event. Core exhibitions were the Japan Home Show 2002, Japan Covering Show 2002, Information Appliance Show, and Security Systems 2002, all of which took place concurrently at Tokyo Big Sight from November 19 to 22. With 671 exhibiting companies, the show boasted 1,035 booths and attracted exhibitors from 16 countries and two regions, including Japan, the US, Canada, Italy, China, Austria, Thailand, Spain, Finland, and Taiwan. Together, these shows attracted more than 100,000 visitors. Japan Home Show 2002 was further subdivided by theme into Building Materials, Housing Equipment and Systems, Remodeling, Kitchen Parts, Ecology, and Franchise zones in an effort to address visitor needs in the most detailed way possible.
 The Information Appliance Show and Security Systems 2002 were new additions to 2002 and promoted information appliances that create more pleasant and efficient living environments by harnessing the information and networking revolutions. Hardware and software related to home electronics and whiteware, information terminals, broadband and new businesses, wireless, and nursing care were on display.
 A partial collection of these shows hit the road to Osaka for Home Builders Expo Osaka 2002 on November 26-27 at the Osaka Dome. 115 companies participated in the road show; exhibiting in 209 booths and attracting over 10,000 visitors.
 The next shows are scheduled for November 11-14, 2003 in the Tokyo area (Tokyo Big Sight) and November 19-21 for the Osaka area (Intex Osaka).
LOGIS-TECH TOKYO 2002 held in October 2002.

Two Major Food-Related Exhibitions,
FOODEX and HOTERES, Cometh!
JMA will hold two major food-related exhibitions, FOODEX JAPAN 2003 (The 28th International Food & Beverage Exhibition) and HOTERES JAPAN 2003 (The 31st International Hotel and Restaurant Show) during March 11-14, 2003. The shows will take place in Chiba and Tokyo and are jointly sponsored by five trade associations from the accommodations, food service, and tourism industries.
 FOODEX JAPAN 2003 will be held at Chiba's Makuhari Messe and will focus on the theme "Discovering the Joys of the World's Food Cultures." Approximately 2,300 exhibiting companies in 3,300 booths are expected to see some 90,000 visitors. For details, please visit
http://www2.jma.or.jp/foodex/en/index.html.
 Tokyo Big Sight will house HOTERES JAPAN 2003, which will explore "Creating Next Markets through New Customer Satisfaction-The Evolution of the Food and Hospitality Industries." About 600 exhibiting companies are expected to take 1,650 booths and attract 80,000 visitors. For details, visit
http://www.jma.or.jp/HOTERES/en/index.html.
FOODEX JAPAN 2002 held in March 2002.

JMA GROUP
Japan Management Association(JMA)
Activities:
Survey, research and advisory services/Management education/ Technical conferences and conventions/Management system audit/Others

3-1-22 Shiba Koen, Minato-ku, Tokyo 1058522
Tel.+81-3-3434-1601 Fax.81-3-3434-1087
URL.http://www.jma.or.jp/indexeng.html
Japan Institute of Plant Maintenance (JIPM)
Activities:
Surveys, researches, consulting, training and publishing relating to TPM(Total Productive Maintenance)and plant maintenance

3-1-38 Shibakoen, Minato-ku, Tokyo 1050011
Tel.+81-3-3433-0351 Fax.+81-3-3433-8665
URL.http://www.jipm.or.jp/
Japan Institute of Office Automation(JIOA)
Activities:
OA information exchanges/Surveys, researches and consulting/Others

3-1-22 Shiba Koen, Minato-ku, Tokyo 1050011
Tel.+81-3-3434-6677 Fax.+81-3-3459-1704
URL.http://www.jioa.or.jp/
Japan Society for Technical Communication(JSTC)
Activities:
Undertaking technical document preparations/ English Technical Writing Test/Others

3-1-22 Shiba Koen, Minato-ku, Tokyo 1050011
Tel.+81-3-3434-2350 Fax.+81-3-3434-2486
URL.http://www.jstc.or.jp/
JMA Consultants Inc.(JMAC)
Activities:
Management Consulting/Education and Seminars/Others

3-1-38 Shibakoen, Minato-ku, Tokyo 1058534
Tel.+81-3-3434-7331 Fax.+81-3-3434-6430
URL.http://www.jmac.co.jp/
JMA Systems Corporation(JMAS)
Activities:
Specializing in computer software

3-1-22 Shiba Koen, Minato-ku, Tokyo 1050011
Tel.+81-3-3431-7401 Fax.+81-3-3431-7063
URL.http://www.jmas.co.jp/
JMA Research Institute Inc.(JMAR)
Activities:
Surveys and researches/Information services/Others

3-1-22 Shiba Koen, Minato-ku, Tokyo 1050011
Tel.+81-3-3434-6282 Fax.+81-3-3578-7547
URL.http://www.jmar.co.jp/
JMA Management Center Inc.(JMAM)
Activities:
Human Resources and Manpower Development

3-1-38 Shibakoen, Minato-ku, Tokyo 1058520
Tel.+81-3-3434-2777 Fax.+81-3-3434-6204
URL.http://www.jmam.co.jp/
Japan Management Association
3-1-22 Shiba Koen, Minato-ku, Tokyo 1058522 Tel.+81-3-3434-1601 Fax.+81-3-3434-1087
URL : http://www.jma.or.jp/indexeng.htm
London Office
109 Parkshot House,5 Kew Road Richmond, Surry, TW9 2PR United Kingdom
Tel. +44-20-8334-8922&8923 Fax. +44-20-8334-8145