JMA EXHIBITION
Greetings & Business Card Exchanges
Japanese Greetings:
- In Japan it is custom to greet each other by bowing instead of handshaking.
- The bow is a very important custom in Japan and bowing the wrong way or not bowing at all can give you a major disadvantage in your dealings with Japanese clients.
- There are 3 different ways of bowing, depending on the social status or age of the person you bow to.
- The lower the bow and the longer one holds the position, the stronger the indication of respect, gratitude and sincerity.
- Therefore, it is important that you bow lower than those in a higher position than you.
- Since such respect, gratitude and sincerity for one another is required to build a successful relationship with Japanese colleagues and clients, it is important to understand the custom of bowing.
- When greeting a Japanese for the first time, you are often asked to introduce yourself. In your self-introduction, it is often best to include not only your company information but also something personal about yourself.
- Also keep in mind that Japanese introduce themselves stating their company before their own name.
Japanese Greetings:
Since business cards are a must have when doing business with the Japanese, have double-sided Japanese business cards printed before your visit.
English Side Japanese Side
Business Card Do's:
- Always present your business card holding it with both hands Japanese-language side facing forward.
- Always present your business card to the most senior member of the Japanese party first.
- Accept Japanese business cards with respect, using both hands and saying "hajimemashite" as you do so.
- Accepted business cards should be placed on the table in front of you.
- Keep your business cards in a proper carrying case and treat them with respect.
- Remember to deliberately and carefully pick up all the Japanese business cards you receive at the end of the meeting.
Business Card Don'ts:
- Never play with your Japanese business card.
- Never write notes on a Japanese business card.
- Never immediately put a business card you received in your pocket or bag.
Business Meetings & Negotiations
Japanese style meeting room with normal seating pattern
Diagram source: gate39media.com
- Always arrive 10 minutes early for a meeting, more if the meeting will be with senior executives
- Plan an exact agenda for the meeting and make sure to stick to it
- Wait to be seated in the meeting room because there is a usually a specific seating arrangement (See diagram above)
- Present your organization as cooperative and interested in a long-range alliance.
- Take lots of notes during the meeting as it indicates interest
- Use visual aids during your presentation. Make sure to watch the Japanese attendants' non-verbal communication.
- During presentations and especially during negotiations, it is essential that one maintain a quiet, low-key, and polite manner at all times
- Do not show anger, a bad mood or other negative emotions to your business counterparts
- Periods of silence lasting between 10-15 seconds during meetins and conversations are considered useful rather than uncomfortable
- Etiquette and harmony are very important. "Saving face" is a key concept. Try to avoid saying "no" and say "this could be very difficult" instead
- Decisions are usually made only within the group. Outsiders must often gain acceptance before they can have influence on the decision-making process
- The decision-making process can be very slow
- Generally, the Japanese prefer oral agreements to written ones, and should not be pressured into signing documents
- The first meeting may focus on establishing an atmosphere of friendliness, harmony and trust. Always allow ten minutes of polite conversation before getting down to business
- It often takes several meetings to develop a contract. When the time comes, be content to close a deal with a handshake.Leave the signing of the contract to future meetings.
- Contracts can be renegotiated; in Japanese business protocol, they are not final agreements
- After the meeting, make sure to follow-up with your Japanese business counterparts through visits, faxes and telephone calls
Business Reception Etiquette
- When you are taken out, the host usually pays, in accordance with Japanese business protocol.
- To reciprocate either invite your host out for a separate dinner or give your host a present from your home country.
- Similar to meeting, there is usually a specific seating arrangement for business receptions (always wait to be seated)
- Customarily, the highest-ranking person hosting a meal sits at the center of the table. The most important guest wil be seated to the host's immediate right. The "least" important guest will be seated near the entrance or door.
- When drinking with a Japanese person, fill his glass or cup after he has filled yours. While he is pouring, hold your cup or glass up with both hands so he can fill it easily. Never pour your own drink.
- An empty glass is the equivalent of asking for another drink. Keep your glass at least half full if you do not want more. Although depending on your host, he or she may continue to refill your glass until it is full. Therefore, from experience, if you are not a drinker, it is often best to leave your cup full when possible.
- Toasting is very important in Japan and many toasts are offered during the course of the evening. Wait for the toast before you drink.
- If a toast is proposed to you, ensure that you reciprocate with a toast of your own.
- Usually the host is the first to begin eating. Afterwards, the guests may proceed with the meal.
- Japanese like to use karaoke as an ice-breaker. It is not whether you have a good voice that wins applause but rather your willingness to make a fool of yourself. Try to learn a song and get used to having to get up and sing.
- When out drinking with Japanese businessmen, don't be surprised if you are asked personal questions. (such as questions about your family, your personal opinions, etc.) Japanese people use these receptions as an opportunity to get to know their future partners and want to learn as much about you as possible.
Eating/Drinking & Restaurant Manners:
- If you are invited to a business associate's house or a traditional Japanese restaurant, you will be asked to take off your shoes. To be prepared in case this happens, make sure to have clean socks with no holes in them when you visit Japan.
- In many Japanese homes and traditional restaurants, there are special toilet slippers which are to be used only in the bathroom. Make sure that you don't leave the bathroom with these slippers on as they are considered dirty.
- In a restaurant, the first thing to be served is "o-shibori", a white cotton cloth, like a face cloth. It is used to clean your hands. Do not open it out and use it as a face cloth. After using it fold it up again and place it in the original container.
- When pouring drinks, receiving dishes or passing food around always use both hands.
- Don't blow your nose at the food table.
- Don't lick the ends of your chopsticks, spear food, or leave the chopsticks sticking up horizontally in your rice bowl.
- Always use the end of the chopsticks that haven't entered your mouth or the serving chopsticks when sharing food from the same dish
- If possible try all dishes that are served as it shows respect for your host.
- One thing to keep in mind is that the majority of Japanese people do not understand vegetarianism. They often assume that it means you just don't eat red meat. Please have patience when explaining your situation to your host if you are a vegetarian.
- Copy what the others do. It is OK to slurp noodles, soup and tea.
- Don't leave the table before the most senior person has left.
Gift Giving & Relationship Development
- The Japanese often send greetings to friends, colleagues and business partners in the Summer and Winter (New Year's Greetings) So it is a good idea for you to keep the business cards you receive so you can send out these greetings in the future. Sending such greetings recognizes that you are interested in maintaining your relationship with those you have met.
- In the case of superiors and close business partners and customers, in addition to greetings, gifts are often sent as well Gifts given in June are called ochugen and gifts given in December are called oseibo.
- Gifts are also offered as relationships are established. So it is a good idea to bring some gifts with you when you visit Japan. These gifts should be representative of your hometown or home country.
- Keep in mind that the ritual of gift giving is more important than the value of the gift.
- Allow your Japanese counterpart to initiate the gift giving.
- It is important to receive a gift properly. Give a gift and receive a gift with both hands and a slight bow.
- Before accepting a gift it is polite to modestly refuse at least once or twice before finally accepting.
- Do not give anyone a gift unless you have one for everyone present.
- Don't expect your host to open your gift immediately. Gifts are opened in private because if the gift turns out to be a poor choice, "loss of face" will result.
- Be prepared to give and receive a gift at a first business meeting. Gifts are frequently given at the end of a first meeting. Be careful as not giving a proper gift could ruin a business relationship.
- When a Japanese employee goes on a trip for business or pleasure he/she normally brings back a present to be distributed to fellow workers, bosses, family and friends. (This is called omiyage). If you have stopped in another country before visiting Japan it is a good idea to pick up some souvenirs for the people you will meet in Japan. Local foods are the most popular omiyage.
Gifts to Avoid:
Lilies, lotus blossoms and camellias or white flowers of any kind (they are associated with funerals)
Giving four or nine of anything is considered unlucky
Useful Japanese Phrases
Most Japanese businessmen can speak in English so it is not necessary to become a perfect Japanese speaker. However, many Japanese people appreciate foreigners who make the effort to learn at least a few Japanese words and business phrases. Please use the phrases below as a start.
Japanese
English
General Greetings
Ohayogozaimasu
Good morning (used before 10am)
Konnichiwa Good afternoon (used from 10am-6pm)
Konbanwa Good evening (used after 6pm)
During Business Card Exchanges
Hajimemashite Nice to meet you.
(only used first time meeting someone)
Watashi no namae wa ____ desu. My name is ______.
Yoroshiku onegai shimasu I am looking forward to working with you in the future
Upon Parting
Domo arigato gozaimashita Thank you. (very formal)
(used when an event just occurred)
Oyasumi nasai. Good night.
Please and Thank You
Onegaishimasu Please
Domo arigato gozaimasu Thank you. (very formal)
(used when an event is just occuring)
Doitashimashite It's my pleasure / You're welcome
Sorry and Excuse Me
Gomen nasai
Sorry
Sumimasen Excuse me
During Business Dinners
Kanpai
Cheers! (used during toast)
Itadakimasu Thank you for the food. (used before eating)
Oishii Delicious
Gotisoosama Thank you for the food. (used after eating)
Kekko desu. I'm full.
Sources:
http://www.how-to-bow.com
http://www.itvjapan.com/doing_bus.html
http://www.asiasource.org/business/2know/japan.cfm
http://www.rikai.co.uk/factsheet.htm
http://www.venturejapan.com
http://www.gate39.com
http://www.gate39media.com/en/
http://www.executiveplanet.com
http://www.diversityresources.com
http://www.spidacom.co.uk
http://windowontheworldinc.com
All Rights Reserved,Copyright(C)2005 JAPAN MANAGEMENT ASSOCIATION.