 |
|
|
 |
|
|
| Guide
for Overseas Exhibitors |
| Before
the Exhibition>Step2:Mental Preparation |
|
|
|
|
| |
| Prepare
a pre-exhibition activity schedule |
|
This schedule
should be as detailed as possible.
Possible activities include:
1. Sending exhibition invitations directly |
| This should be the first activity
an exhibitor performs before exhibiting. Be sure to enclose
greetings and information on your products when sending invitation
letters. Remember that your potential clients are likely receiving
invitations from competitors as well; so be careful to send
your invitations as early as possible. |
|
| 2.Meeting
with potential clients |
| In addition to meeting
with known potential clients, it is a good idea to meet with
government agencies and related organizations to collect market
information. |
|
| 3. Giving
a reception |
| In giving a reception the following
points should be considered: |
| · |
Location (conference room or hotel near the
exhibition hall) |
| · |
Invitations (should be prepared for each guest
with RSVP postcards enclosed) |
| · |
Entertainment (consider various activities
like ticket lotteries, etc.) |
| · |
Use your products (whenever possible serve
or use your products) |
| · |
Have Japanese interpreters present |
|
|
|
|
 |
| Look
for assistance |
|
Contact organizations
both in Japan and abroad which work to promote trade. These organizations
may be able to offer help in obtaining a visa to exhibit in Japan
or even financial assistance. Don’t forget to look for government
programs in your home country. In some countries financial assistance
may be available through trade promotion offices and agencies.
For a list of foreign embassies in Japan:
http://www.embassy-avenue.jp/list/indexe.htm |
|
|
|
|
|
| Consider
intellectual property license infringement |
|
What are the
laws in Japan concerning licensing of your products in Japan? How
can you protect your property rights in Japan? These legal issues
must be considered when exhibiting abroad. There are a number of
concerns in selling your products after the event has finished and
you have found a potential selling partner. More information may
be found at the following.
The Japanese Patent Office:
http://www.jpo.go.jp/ |
|
|
| Apply
for a visa to enter the country |
|
Certain countries
have reciprocal agreements with Japan concerning visas to enter
the country for specific purposes. When there is no reciprocal agreement
it is usually necessary to obtain a Letter of Invitation (LOI).
These are not to be confused with invitations to the event as they
are formal letters making a legal declaration of responsibility
for the visiting party. These letters are not usually issued by
government agencies or offices and may generally only be obtained
by private partner or related companies. It is possible to receive
a letter of invitation through certain international trade and culture
promotion organizations. If you require a letter of invitation it
is advisable to contact the Japanese embassy in your home country
and any Japan and industry related organizations you are aware of.
Remember that it is generally better to be friendly to Japanese
authorities and businesses than threatening. Friendliness and calmness
is a symbol of strength in Japanese culture. Just the opposite,
impatience are a sign of weakness and imbalance.
Japanese Ministry of Foreign Affairs
http://www.mofa.go.jp/j_info/visit/visa/03.html
(Please be aware that the Japan Management Association will under
no circumstances issue Letters of Invitation to either exhibition
and trade fair exhibitors or visitors.) |
|
|
| Read
the Exhibitors' Manual |
|
| Reading the
exhibitors’ manual cover to cover is an absolute necessity
in familiarizing yourself with this exhibition, what you can expect,
and what you should watch out for. The exhibitors’ manual will
answer most of your questions. It should also give you a good idea
of the quality of the event. Look for approval from the ISO and
The Global Association of the Exhibition Industry (UFI) or other
exhibition industry organizations. |
|
|
|
|
|
 |
| All Rights Reserved,Copyright(C)2005
JAPAN MANAGEMENT ASSOCIATION. |
Step1