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| Preface |
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The Japanese market has never been a more opportune
venue for international trade than it is today. The post-bubble
recession brought with it a new opportunity to further streamline
archaic business models and practices as well as a renewed interest
in industry-wide standardization and confidence-ensuring regulatory
administration. In the midst of all of this change and revitalization,
the exhibition has steadily grown as a preferred means of communication
among business leaders with record numbers of visitors and exhibitors
set year after year. We hope that the information provided in this
short summary will prove useful for you in successfully participating
in trade fairs and exhibitions and in making your mark in the Japanese
and Asian business markets.
Mutsuhiro Shibano
Director, Convention Division
Japan Management Association |
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